/brand
Brand & press kit.
Logos, colours, typography, and voice guidelines for using the Bob name. Use these assets freely when writing about us; please don't modify the wordmark or use the monogram out of context.
Wordmark
b/
bobv2The wordmark is always lowercase. The monogram is the “b/” glyph — the slash is the AI signature, not a separator. Don’t add the dot from bob.so to either lockup.
Colour palette
Warm paper, sober ink, one accent. Three role colours.
Typography
Geist for everything. Geist Mono for anything mechanical.
Geist
Default · sans-serif body + displayThe quick brown fox jumps over the lazy dog. 0123456789.
Geist Mono
Tabular numerals · IDs · codeThe quick brown fox jumps over the lazy dog. 0123456789.
Downloads
Press-ready files.
Wordmark · light bg
bob-wordmark-light.svgWordmark · dark bg
bob-wordmark-dark.svgMonogram (b/) · light bg
bob-monogram-light.svgMonogram (b/) · dark bg
bob-monogram-dark.svgFull brand zip · all variants
bob-brand-2026-05.zipThe next twenty insurance brokerages will not be built on spreadsheets.
We’re onboarding ten design-partner brokerages this quarter. If your book is between 1,000 and 12,000 policies, we should talk.