/blog
Founders' notes, engineering posts, NZ insurance commentary.
No vanity content. Each post answers a question we kept getting asked, or explains a decision the team made and wanted to record.
14 May 2026
Founders' notesLatest
Why we built Bob
Insurance brokers spend more than half their week on the operational layer. Bob runs the layer; brokers do the broking.
Gu Yang
Co-founder · CEO5 min read→9 May 2026
Engineering
How Bob's carrier match engine works
Every recommendation, with the rule it fired on. Strong, possible, weak — never a black box.
Karo Liang
Co-founder · CTO7 min read→2 May 2026
Product
Building a voice twin that won't cost you a customer
Three rules we use to draw the line between an AI handling an overflow call and an AI losing you the customer.
Gu Yang
Co-founder · CEO6 min read→22 Apr 2026
Insurance
What the FMA's 2026 AI guidance means for NZ brokerages
Plain-English read of the new FMA expectations, and what brokerages need to do this quarter.
Gu Yang
Co-founder · CEO8 min read→4 posts · published when there’s something to sayRSS · coming soon
The next twenty insurance brokerages will not be built on spreadsheets.
We’re onboarding ten design-partner brokerages this quarter. If your book is between 1,000 and 12,000 policies, we should talk.