About Us

Building the operational system of record for modern insurance

Bob.so was founded on a simple premise: insurance professionals spend too much time managing software and too little time managing relationships. We're here to fix that with autonomous AI.

The Bob.so Story

For decades, the insurance industry has been held back by legacy AMS (Agency Management Systems) that look and feel like they were built in the 1990s.

As AI technology advanced at lightning speed, we realized there was a massive gap execution. Large carriers were building proprietary AI, but independent brokers were left behind.

We assembled a team of machine learning engineers, former insurance brokers, and world-class product designers to build Bob.so: an accessible, instantly-deployable API that puts a cutting-edge digital workforce in the hands of any agency, regardless of size.

Bob.so HQ

Auckland, New Zealand

Our Core Values

The principles that guide every feature we ship and every customer we support.

Customer Obsession

We build for the broker on the front lines. If a feature doesn't save them time or make them money, we don't ship it.

Uncompromising Compliance

In insurance, moving fast and breaking things is a recipe for disaster. We prioritize security and state compliance above all else.

Radical Simplicity

Enterprise software shouldn't require a computer science degree to operate. We hide the immense complexity of AI behind beautiful, intuitive interfaces.

Global Ambition

While we started in P&C, our ultimate goal is to standardize and automate data flow across every facet of the global insurance industry.

Join our journey

Whether you want to use our software or help us build it, we'd love to hear from you.